The Best Places to Buy Makeup Online (2023)

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You should bookmark these sites right away.


Kara Cuzzone

The Best Places to Buy Makeup Online (1)

Kara Cuzzone

Kara is a contributing writer for Byrdie with over five years of writing experience. She is currently the associate deals editor for Forbes, where she writes about the latest shopping steals and sales. She was an intern at Byrdie during the summer of 2018.

Byrdie's Editorial Guidelines

Updated on Aug 29, 2022

Reviewed by

Ashley Rebecca

The Best Places to Buy Makeup Online (2)

Reviewed byAshley Rebecca

Ashley Rebecca is an NYC-based makeup artist and a regular contributor for Byrdie covering makeup, skincare, and haircare.

Makeup Artist

The Best Places to Buy Makeup Online (3)

Here at Byrdie, we do enough online beauty shopping to qualify for a makeup lover's anonymous group. Not the best thing for our wallets, we know, but here's the upside: We know the best websites for snagging cult brands, free shipping, and freebies with the click of a mouse.

Whether you're a K-beauty lover, a clean-beauty fanatic, or just tired of hitting up your local Sephora, we've got you covered. These sites make it easier than ever to indulge your inner beauty guru. If you're in need of a little retail therapy, keep reading for the scoop on thebest sites for online beauty shopping. You can thank us later!

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Peach and Lilly

The Best Places to Buy Makeup Online (4)

The LotusEssence With Lotus Leaf$64.00


(Video) BEST Affordable Makeup Secrets! (For BADDIES on a BUDGET 💸🤑)

Two words for this website:Asian skincare.Since venturing into the niche market can be intimidating and limiting, this Korean and Japanese beauty e-commerce business brings hard-to-come-by Asian products to U.S. consumers. Many of the lines sold on the site are exclusive in the U.S. (read: the only place you can get your hands on them without a plane ticket to Asia), and perusing the merchandise isn't overwhelming thanks to a carefully curated collection from the site's knowledgeable cofounders, Alicia Yoon and Cindy Kim.

The selection may be smaller than some of the other Asian beauty sites out there, (and out-of-stock items don't stay that way for long) but Peach and Lily take the guesswork out of the process (which is exactly why we tapped the cofounders to be our go-to gurus for all thingsAsian beauty–related).

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Space NK

This international beauty site is like a global bazaar of some of the world’s best brands. A favorite of the It crowd in London, the online version of the brick-and-mortar retailer carries both luxury body and beauty goods along with apothecary concoctions like aromatherapy and bath oils. You can even stock up on detoxes, cleanses, and supplements for your wellness needs.

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The Best Places to Buy Makeup Online (6)

Charlotte TilburyMagic Cream Face Moisturizer$29.00


Free shipping withno minimum? These days, that's a hard-to-find luxury. It's what makes Nordstrom a no-brainer for restocking favorites from MAC, Laura Mercier, Essie,Estée Lauder,Lancôme, Dior, and more.Its free return policy also makes it easy to try new items sans regret.

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Cult Beauty

The Best Places to Buy Makeup Online (7)

Augustinus BaderThe Cream$85.00


Cult Beauty is a U.K.-based online shop that stocks brands beloved by makeup artists and beauty bloggers, such as Jouer, Kevyn Aucoin, Anastasia, and RMS Beauty. Filter products based on "must-haves," "expert picks," "best sellers," and "new-in."

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Violet Grey

The Best Places to Buy Makeup Online (8)

TatchaViolet-C Radiance Mask$70.00


What began as an exclusive dressing studio for A-listers like Victoria Beckham, Violet Grey expanded to an online beauty editorial space with informative and shoppable articles called The Violet Files. Founder Cassandra Grey wanted the e-commerce experience to provide an authentic portal to Hollywood beauty—showcasing the real products loved and used by leading makeup artists from the red carpet to the big screen. She carefully vets each product sold on the site to ensureit meets The Violet Code and is worthy of being deemed a "Hollywood hero" product. When you want a true taste of L.A. glamour, this is your destination.

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The Best Places to Buy Makeup Online (9)

(Video) Where I Buy Makeup ♡ ONLINE Sites I Recommend

Fenty Beauty x RihannaGloss Bomb Universal Lip Luminizer$20.00


Reasons to love Sephora: three free samples per order that you get to choose (we've discovered amazing new mascaras and primers this way); hair, nails, skin, makeup, and fragrance in one place; andextensiveuser reviews that lend a welcome hand when deciding between two products or wondering if an itemreallydoes what it promises. Plus, the Beauty Insider program lets you rack up points for more freebies and special gifts.

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The Best Places to Buy Makeup Online (10)

TarteAmazonian Clay 12 Hour Blush$29.00


Ulta is similar to Sephora with its selection and freebiesbut is distinguished by its coupons, sales, and variety of drugstore products. At almost any given time, you can expect to take advantage of 20 percent off one item, or similar discounts. We also like the shop's eponymous line, which boasts budget-friendly makeup, body, and hair products.

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The Best Places to Buy Makeup Online (11)

Ouai HaircareRose Hair and Body Oil$32.00


Did you know Net-a-Porter has a beauty section? Since it's already a favorite destination for online shopping, it's a happy bonus to be able to add quality beauty brands like Chantecaille, SK-II, and Aesop to your cart.

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The Best Places to Buy Makeup Online (12)

Supergoop!(Re)setting 100% Mineral Powder PA+++ SPF 35$30.00


One of the most well-known beauty subscription boxes, the allure of Birchbox lies within the customer’s experience of trying a multitude of new products and brands with every shipment. (Kinder Beauty Box is another fave, chock full of clean, vegan, and cruelty-free beauty products). The company offers many promo deals for first-time subscribers and for those who are already a part of the loyalty program. Simply select how often you would like to receive your shipment and what exactly you are looking for (hair, makeup, skin, etc.), and five curated samples will be on their way.

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Shen Beauty

The Best Places to Buy Makeup Online (13)

Mrs. WhitesUnstung Hero Natural Anti-Mosquito Spray$38.00


The founders of Shen Beauty, Jessica Richards and Jules Stringer,are all about bringing under-the-radar and hard-to-find product lines to customers seeking quality and results. Rather than serve up "predictable beauty," they strive to source lesser-known brands with a more natural and small-batch focus, like Kate Logan and Mrs. Whites, who handpick their ingredients and hand-make every product. We love that perusing the product catalog means discovering tons of new-to-us brands versus the same old usual suspects.

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Urban Outfitters

The Best Places to Buy Makeup Online (14)

Mario BadescuDrying Lotion$17.00



Urban Outfitters has been seriously stepping upits beauty game recently. With brands like Anastasia Beverly Hills, Milk Makeup, and Mario Badescu,the site's beauty tab is a must-check the next time you're browsing for outfit inspo.

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The Best Places to Buy Makeup Online (15)

PixiSkintreats Glow Tonic Glycolic Acid Exfoliating Toner$15.00


Ah, Target. Here, you'll find brands like Honest Beauty, Pixi, and BareMinerals, in addition to drugstore names like e.l.f. and Benefit Cosmetics. The red giant has also been enjoying a partnership with Ulta Beauty. Just as Sephora lovers can shop through Kohl’s, Ulta Beauty lovers can shop in Target. The beauty brand brings with it makeup from Too Faced, Tarte, and MAC to name a few of the more than 50 prestigious brands. However, you cannot use Ulta gift cards online or in stores for purchases at Ulta Beauty at Target. The benefit to shopping beauty at target is two-fold: with shoppers getting benefits of both Target Rewards and Ultamate rewards. And an extra 5 percent discount for using your Target RedCard, too.

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Soko Glam

The Best Places to Buy Makeup Online (16)

Neogen DermatologyBio-Peel Gauze Peeling Wine$27.00


Soko Glam is a dream destination for all things K-beauty. In addition to every Korean beauty product that you could ever want, the site also has The Klog, a content site that providesthe inside scoop on all your K-beauty needs.

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The Best Places to Buy Makeup Online (17)

Jade Roller BeautyRose Quartz Beauty Roller$52.00


This site was founded by a board-certified dermatologist, so you can be confident that you're getting the best skincare products on the market. Since its founding, Dermstore has expanded into makeup, haircare, and bath and body products, so you can find just about anything you're looking for.

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Grown Alchemist, Josie Maran, Stila, and Anastasia Beverly Hills are some of the brands you’ll find online at Anthropologie’s Beauty & Wellness shop. Keep an eye on products in the Freshly Cut Sale tab, where you may even discover a new brand to obsess over. Free shipping for AnthroPerks members.

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The Best Places to Buy Makeup Online (19)

MaybellineThe Blushed Nudes$8.00


We all know you can find anything on Amazon. From discontinued products to 1800s-era replica Halloween costumes. So naturally, makeup is a given. It’s a sure bet that you can get anything from almost any brand, sometimes in bulk packaging. If you’re an Amazon Prime member, the allure of free two-day shipping is sometimes quicker than scouring your favorite beauty store for a product in the first place.

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Cap Beauty

The Best Places to Buy Makeup Online (20)

Kjaer WeissCream Foundation$68.00


This one is for all you clean-beauty lovers out there. All of the products on the site are 100 percent natural, so you can feel good about what you're putting on your skin. Plus, Cap Beauty's founders are always adding new, exciting natural brands, so you'll never feel limited by choosing to shop natural.

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The Best Places to Buy Makeup Online (21)

KosasTinted Face Oil Foundation$42.00


Offering the best in luxury beauty, here you’ll find brands like Kosas, Kjaer Weis, RMS Beauty, and Chantecaille, to name a few. The site highlights conscious beauty brands and offers The Founders Series, where visitors can learn more about their favorite beauty brands through a Q&A with brand founders and advice that can help you determine your next cosmetics purchase, which includes complimentary samples. Who doesn’t love that?

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The Best Places to Buy Makeup Online (22)

RahuaVoluminous Conditioner$38.00


Follain has three requirements for all of the productsit carries. They have to be safe, effective, and luxurious to experience. To ensure this, every product on the site undergoes a five-step approval process, which involves research and testing. If that doesn't give you enough confidence, Follain's founder, Tara, personally testsevery product to ensure it's up to her standards.

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The Best Places to Buy Makeup Online (23)

RevolveFestival Kit$100.00


Revolve promises free two-to-three day shipping and returns and a 30-day price match guarantee. Not too shabby. Revolve Beauty also offers pre-selected beauty kits and packages for special occasions, such as the French Pharmacy Beauty Bag, Festival Kit, The Doctor’s In Beauty Bag, and several others, all with curated products to suit your needs.

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Thrive Market

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Well PeopleNudist Multi-Use Cream Stick #8 in Rose$22.00


Curated by experts, Thrive Market truly caters to the customer. Whether it’s gluten-free, non-toxic, paraben-free, non-GMO, vegan, fragrance-free, or organic, chances are you’ll find it here. As for beauty, many of Thrive’s products are clean, sustainable, and cruelty-free. A unique feature is Thrive Market’s Beauty blog, where site visitors can obtain more information on clean beauty practices, new products, skin health, and more. Perhaps the biggest draw to consumers is the environmental and social filter, allowing them to search for products under tabs such as women-, LGBTQIA+- and BIPOC-founded.

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Which site is best for buying makeup? ›

The Best Online Makeup Stores
  • Sephora. Sephora has detailed filtering options that let you sort through its products and find what you're looking for by price, finish, brand, skin type, and even ingredient preferences. ...
  • Ulta. ...
  • Target. ...
  • Dermstore. ...
  • Nordstrom. ...
  • Le Vert Beauty. ...
  • Space NK. ...
  • Materiae.

Which beauty website is the best? › is the most visited Beauty website in the world in September 2022, attracting nearly 77.9M monthly visits.

Which makeup brand is best and cheap? ›

Makeup Artists and Editors With Expensive Taste Love These Cheap Makeup Brands
  1. E.l.f Cosmetics. It's true—beauty editors lose it over just about every E.l.f. product. ...
  2. Nyx Professional Makeup. ...
  3. L'Oréal. ...
  4. Colourpop Cosmetics. ...
  5. Maybelline. ...
  6. BLK/OPL. ...
  7. Sephora Collection. ...
  8. BH Cosmetics.
7 Sept 2022

Should I go to Ulta or Sephora? ›

If you're looking for more prestigious brands and sophisticated employees who are true makeup connoisseurs, Sephora has the edge. But if you're looking for one-stop shopping that includes salon services and drugstore brands alongside a more relaxed environment, Ulta should top your list.

What is the number 1 makeup brand? ›

The top five cosmetic brands are Chanel, Estee Lauder, Dior, L'Oreal, and Lancome. All five brands have a range of luxury makeup that uses advanced technology and premium ingredients to create beautiful products.

Which makeup brand is No 1? ›

Cosmetics 50 2022 Ranking
25Estée Lauder
21 more rows

Where can I buy good makeup for cheap online? ›

Below, check out the best discount makeup sites to score some seriously great beauty bargains.
  • 01 of 08. Glambot. Cover FX Natural Finish Oil Free Foundation $16.00. ...
  • 02 of 08. Makeup Mania. ...
  • 03 of 08. Beauty Encounter. ...
  • 04 of 08. Gilt. ...
  • 05 of 08. Rue La La. ...
  • 06 of 08. Buy Me Beauty. ...
  • 07 of 08. Hautelook. ...
  • 08 of 08. Saks OFF 5th.
30 Jun 2022

Which brand is best for beauty? ›

Here are the best beauty brands in the world for all skin types.
  1. MAC. MAC is a beauty brand that celebrates diversity and individuality. ...
  2. Bobbi Brown. ...
  3. L'Oreal. ...
  4. Chanel. ...
  5. NYX. ...
  6. NARS. ...
  7. Maybelline. ...
  8. Estee Lauder.
1 Sept 2022

Which country is No 1 in beauty products? ›

Vouchercloud looked at 15 beauty related Keywords, ranging from the ever popular 'mascara' and 'face cream' to nineties favourite 'lip gloss'.
The Top 20.
RankCountrySearches per 1000 Internet Users
3United Kingdom158
16 more rows

How can I save money buying makeup? ›

Essential Hacks For Saving Money On Cosmetics & Makeup
  1. Fix Broken Makeup Instead Of Tossing It.
  2. Find Budget-Friendly Cosmetic Brands.
  3. Keep Track of Makeup Expiration Dates.
  4. Use Employee Discounts.
  5. Ask For Product Samples.
  6. Always Buy Makeup On Sale.
  7. Use Quality Makeup Brushes.
  8. Get Cash Back Shopping Rebates.

Is Sally beauty or Ulta better? ›

Sally Beauty's brand is ranked #644 in the list of Global Top 1000 Brands, as rated by customers of Sally Beauty. Their current valuation is $1.77B. Ulta Beauty's brand is ranked #232 in the list of Global Top 1000 Brands, as rated by customers of Ulta Beauty.
Sally Beauty vs Ulta Beauty.

Is expensive makeup better than drugstore? ›

The difference between drugstore and high-end makeup is the packaging, design, prestige, and quality of the ingredients depending on the makeup brand. While high-end makeup tends to be better, there are some drugstore makeup products that are as great as some high-end makeup.

Is Target a good place for makeup? ›

Whatever type of shopper you are, it's safe to say Target houses the best of the best makeup products all under one roof — and IRL. We know there's an overwhelming amount of goodness to choose from, which is why we've rounded up 17 of our favorite makeup brands for you to explore the next time you hit up Target.

What is the best selling makeup brand 2022? ›

The Top Beauty Brands of Q1 2022 in the U.S.
  • ColourPop.
  • MAC.
  • Anastasia Beverly Hills.
  • Charlotte Tilbury.
  • E.l.f.
  • Fenty Beauty.
  • NYX Professional Makeup.
  • Morphe.
19 May 2022

Is foundation better or BB cream? ›

BB creams don't provide the same level of coverage as foundations. Though the consistency of BB creams remain relatively uniform, foundations vary in thickness (light, medium, and heavy), and you can select one that suits your makeup requirements.

What makeup stores give free samples? ›

Here is a list of popular and well-known department stores and companies that give out free beauty products.
  • Sephora.
  • Nordstrom.
  • Ulta.
  • Kiehl's.
  • The Body Shop.
  • Aveda.

Do Amazon sell fake makeup products? ›

Amazon and Flipkart were found to have been selling “adulterated" and “unregulated" cosmetics on their websites, according to DCGI.

Who has the best skin? ›

Celebrities with the Most Beautiful Skin
  • Kim Kardashian. She has the type of creamy skin complexion that makes people jealous. ...
  • Nicole Kidman. Kidman may be one of the best role models in Hollywood for judicious use of sunscreen. ...
  • Jennifer Aniston. ...
  • Natalie Portman. ...
  • Beyonce Knowles.
19 Jan 2022

Which brand is best for glowing skin? ›

Best Beauty Products For Glowing Skin In India 2022
  • Cetaphil Gentle Skin Cleanser.
  • Murad Essential-C Cleanser.
  • St. ...
  • Tata Harper Regenerating Cleanser.
  • Lakme Absolute Perfect Radiance Brightening Day Cream.
  • Urban Botanica Advanced Facial Beauty Oil.
  • Fresh Lotus Youth Preserve Face Cream.
  • Origins High Potency Night-A-Mins Cream.
19 Sept 2022

Which brand cream is best for skin? ›

Here's your complete guide to the absolute best skincare brands.
  • Olay. ...
  • Avène. ...
  • Sunday Riley. Buy on Amazon Buy on Sephora. ...
  • Augustinus Bader. Buy on Violet Grey. ...
  • RoC. Buy on Amazon Buy on Walmart. ...
  • Versed. Buy on Dermstore Buy on Revolve. ...
  • Ole Henriksen. Buy on Sephora. ...
  • Estée Lauder. Buy on Sephora Buy on Ulta.
22 Aug 2022

Which country is famous for skin? ›

Japan. Here is the answer to the question of which country has the best skin care products. Charcoal is popular in Japanese skincare because of its ability to make skin clearer and brighter (charcoal naturally attracts toxins).

Which country wears the most makeup? ›

The United States spends the most on cosmetics. In 2018, US consumers spent a total of $89.71 billion on cosmetics.

Which country is famous for makeup? ›

A well-established fashion mecca, France earns the highest surplus in the international trade of beauty cosmetics and skincare offerings.

Which cream is nice for face? ›

Lakme 9To5 Vitamin C+ Facial Serum With 98% Pure Vitamin ... Ponds Super Light Gel Oil Free Moisturiser With Hyaluroni... Raaga Professional De Tan Removal Creme With Kojic & Milk... Re'equil Ceramide & Hyaluronic Acid Moisturiser For Norma...

Which brand has best face serum? ›

Our Top Picks
  • Best Overall - Jovees Herbal Vitamin C Face Serum.
  • Best Budget - Biotique Dandelion Youth Anti-Ageing Serum.
  • Best Face Serum For Skin Whitening - The Derma Co 10% Vitamin C Face Serum.
  • Best Face Serum For Glowing Skin - Good Vibes Rose Hip Radiant Glow Face Serum.
1 Nov 2022

Which is the best cream for face daily use? ›

  • NIVEA Soft, Light Moisturising Cream, 300ml. ...
  • POND'S Super Light Gel Face Moisturiser with Hyaluronic Acid and Vitamin E, 147 g. ...
  • Pond's Light Moisturiser, 250ml. ...
  • Lakme Peach Milk Face Moisturizer. ...
  • Cetaphil Moisturising Cream, 250g. ...
  • Plum Green Tea Oil Free Moisturizer.
2 Nov 2022

How do I choose my makeup for my face? ›

8 Tips For Choosing The Right Makeup Foundation
  1. The first thing to keep in mind is that foundation is not skincare. ...
  2. Think of makeup foundation as a veil -- not a mask. ...
  3. Knowing your skin type will help you narrow down the list. ...
  4. Skin Tone. ...
  5. Foundation Coverage. ...
  6. Liquid foundation.
31 Aug 2018

Which cream gives makeup look? ›

CC creams are a great way to set the base right while giving a natural makeup look to you. Their lightweight texture and formulation make them an absolute must-have in every beauty kit. From tinted textures to smooth finish and more, CC creams are a perfect deal for every beauty fanatic.

How do I look expensive in makeup? ›

5 Ways to Make Cheap Makeup Look Expensive
  1. MOISTURIZE. In order for your makeup products to go on flawlessly, you need to start with a smooth surface, so make sure to moisturize your face morning and night. ...
  2. PRIME. ...

What age buys the most makeup? ›

TABS Analytics' second annual U.S. Cosmetics Study found that millennial women (ages 18 to 34) are the heaviest buyers of beauty products in the $13 billion cosmetics market (market size excludes skin care and hair care products).

How can I make my makeup last cheap? ›

Incorporate these beauty hacks into your makeup routine to create a long-lasting makeup look:
  1. Apply setting powder. ...
  2. Apply setting spray. ...
  3. Avoid layering on too much makeup. ...
  4. Check your products' expiration dates. ...
  5. Exfoliate your face. ...
  6. Prep with primer. ...
  7. Use a dedicated primer for eye makeup.
15 Feb 2022

Is makeup cheaper at Sephora or Ulta? ›

Ulta's top makeup brands cost less than Sephora

Although both Ulta and Sephora carry many of the same brands, the most popular brand-related keywords for each retailer demonstrate clear pricing differences – Ulta's top makeup brands cost significantly less than Sephora's.

Which is cheaper Ulta or Sephora? ›

When it comes to product costs, Sephora has a reputation for being pricey. However, comparing identical products between Sephora and Ulta yields identical prices. The reason you may end up spending more at Sephora lies in the fact that it does not offer inexpensive drugstore alternatives at all.

Is Sephora better than Estee Lauder? ›

Sephora is most highly rated for Culture and The Estée Lauder Companies is most highly rated for Culture.
Overall Rating.
Overall Rating3.84.0
Work/life balance3.53.8
Compensation and benefits3.43.7
Job security and advancement3.33.5
1 more row

Is it OK to wear cheap makeup? ›

Using cheap brands – chock full of harmful synthetic chemicals (zinc oxide, BHA, barium sulphate) — could easily cause unsightly, long-lasting skin conditions.

Is Mac expensive makeup? ›

This company has worked with celebrities such as Lorde, Proenza Schouler, and Rihanna. Mac Cosmetics is the 4th most expensive makeup brand on this list.

Why do people buy luxury makeup? ›

Quality is the single most important reason to prefer luxury cosmetics over conventional products according to 70 percent of consumers surveyed in the USA in 2018. Brand, scent, and effect were other common aspects that persuaded the respondents to go for luxury cosmetics in place of conventional makeup items.

Is Macy's better than Target? ›

Macy's is most highly rated for Culture and Target is most highly rated for Culture.
Overall Rating.
Overall Rating3.63.6
Compensation and benefits3.13.3
Job security and advancement3.13.1
1 more row

Is Target or Walmart better quality? ›

Although the prices may seem to be lower than Target by some, Target offers better quality items for reasonable prices. While the Walmart's prices are cheaper, the quality of the merchandise may not be as high quality.

Can I trust Target? ›

Overview. Target has a consumer rating of 3.54 stars from 1,877 reviews indicating that most customers are generally satisfied with their purchases. Consumers satisfied with Target most frequently mention free shipping, red card and good quality.

Is it safe to buy makeup online? ›

Experts say cosmetics can pose health risks because they aren't as strictly regulated as other products. They add that online cosmetics can contain contaminants due to substandard manufacturing processes. Experts recommend consumers purchase cosmetics from a company website or other reputable vendor.

Is ordering makeup on Amazon safe? ›

Professionals and customers should exercise extreme caution in buying beauty items on Amazon because products that look perfect in their packaging can still be fake and contain toxic chemicals.

How can I buy makeup online? ›

Tips to buy beauty products online
  1. 1 Ask for On-Skin Swatches.
  2. 2 Make a Master List.
  3. 3 Go through All of The Reviews.
  4. 4 Read about the Ingredients & Check the Expiry date.
  5. 5 Shop from a reliable website.
  6. 6 Take the Brand's Product Quiz or Use a Shade Finding Tool.
  7. 7 Attempt a Best-Seller.
  8. 8 Get the right shade.

Is Sephora a safe site? ›

Overview. Sephora has a consumer rating of 3.57 stars from 601 reviews indicating that most customers are generally satisfied with their purchases. Consumers satisfied with Sephora most frequently mention free samples, beauty products and return policy. Sephora ranks 10th among Cosmetics sites.

How can you tell if beauty products are fake? ›

If the price is too good to be true, if the packaging is discolored or missing a barcode, or if the consistency or texture of the product seems different than the original, you are most likely looking at a counterfeit product.” If it seems suspiciously cheap or is sold in bulk, it's likely a knockoff.

Is Amazon Premium beauty genuine? ›

This is an Authorized Seller Environment, which means that all products sold in this section must be brand new, authentic, and unopened. This helps to ensure that customers are getting the best possible experience when shopping for beauty products on Amazon.


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