10 Latin Music Artists to Look For in 2020 (2022)

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“Muchas gracias,” Colombian superstar Shakira yelled to a crowd of over 62,000 people at this year’s Super Bowl in Miami. “Thank you so much,” reiterated her halftime co-headliner, Jennifer Lopez, who proudly wore a Puerto Rican flag in front of the 104 million viewers who tuned in. The women’s Halftime Show was filled with hits in English and Spanish at one of the most American events in existence. Building upon the momentum Latin music has received around the globe in the past few years, Shakira and J.Lo scored a touchdown for Latinx visibility entering the new year and new decade.

Latin music has always been part of the fabric of the US, whether it was Mexican-American rock star Ritchie Valens taking his spin on “La Bamba” to No. 22 on Billboard’s all-genre Hot 100 in 1959 or Spanish duo Los del Río’s “Macarena” dance topping that same chart for 14 weeks in 1997. There was a point afterword where pop stars like Puerto Rico’s Ricky Martin, Spain’s Enrique Iglesias, and Shakira were releasing music in English as a means to crossover to the US market. (In a full-circle moment, Martin and Iglesias will co-headline a tour in the fall with support from Colombian heartthrob Sebastián Yatra.)

(Buy: Tickets to Upcoming Ricky Martin and Enrique Iglesias Shows)

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The rise of reggaeton in the mid-2000s with Puerto Rican acts like Daddy Yankee, Don Omar, and Tego Calderón was a precursor to Latin music’s success without needing to be translated into English. Into the last decade, reggaeton cultivated future stars, particularly in Colombia, like J Balvin, Maluma, and Karol G, who were able to thrive following the genre’s second wind in 2017 thanks to Luis Fonsi and Daddy Yankee’s worldwide No. 1 “Despacito”.


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Whereas “Despacito” could’ve been a one-off moment, Latinx artists are continuing to captivate global audiences with J Balvin and French DJ Willy William teaming up for “Mi Gente” (which later attracted Beyoncé for a remix) and Dominican-American rapper Cardi B linking up with Balvin and Puerto Rican rapper Bad Bunny on a new version of “I Like It Like That” that topped the Hot 100 chart. Not only are there more ears and eyes paying attention to Latin music than ever, but they are also putting down money for tickets to see Balvin, Maluma, and Puerto Rican singer Ozuna revisit the same arenas with multiple sell-out tours.

The beauty of Latin music being widely recognized is the recognition of artists throughout Latin America and the US making different types of music. Latin trap music recently emerged from Puerto Rico, led by Bad Bunny and Anuel AA, who were both able to launch their first US tours in arenas. Mexican corridos are becoming a chart presence again thanks to urban acts like Natanael Cano, Fuerza Regida, and T3R Elemento bringing new experiences to the age-old genre. Outside of the Latinx diaspora, flamenco is getting love with Spanish singer-songwriter Rosalía’s interesting take on the sound that saw her nominated for Best New Artist at this year’s Grammy Awards.

The upcoming tours by Dominican-American pop star Prince Royce and Latinx boy band CNCO are seeing them move into arenas for the first time while bachata icons Aventura, led by Romeo Santos, are currently on a sell-out reunion run across the country. In December 2019, Billboard reported Latin music in the US as the fourth most-streamed genre on DSPs like Spotify and third for on-demand video streams in places like YouTube. Latin music is pop music now, so there’s no need to draw a distinction between the two. Here are 10 artists that will keep the Latin music movement going strong this year.



As always, StubHub is your go-to destination for tickets to see all your favorite Latinx musicians on tour.


Bachata group Aventura, led by last decade’s best-selling Latin artist, Romeo Santos, is back in action after going on a hiatus in 2011. Save for a few one-off performances, the band formally reunited last year for the sensual “Inmortal” single on Santos’ Utopía album. Fortunately, that collaboration led to a full-fledged arena tour this year where the guys are revisiting their hits from the 2000s. The question remains if more will happen with Aventura after the tour, but for now, fans can relive their, as Romeo says, “so nasty” memories with the band. Get your tickets here.

J Balvin

Though J Balvin might seem like a recent Latinx phenomenon, the rapper from Medellín, Colombia, has been hard at work on music since breaking through with 2013’s La Familia album. His follow-up, 2016’s Energía, saw him debut on the all-genre Hot 100 chart with “Ginza”, which was a rare feat at the time for a Spanish-language song. With Latin music’s heightened visibility, Balvin put on spectacular, cartoon-like shows for 2018’s Vibras and last year’s Oasis collaboration with Bad Bunny. Expect all eyes to stay on him when his rainbow-themed Colores arrives next month. Also expect plenty of chances to see Balvin live in the months to follow. Check for live updates here.


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One Direction passed down the boy band baton to CNCO the night the group was put together by former Menudo member Ricky Martin on La Banda, a reality TV competition, in late 2015. Since then, Ecuador’s Christopher Vélez, Dominican Republic’s Richard Camacho, Cuba’s Erick Brian Colón, Puerto Rico’s Zabdiel de Jesús, and Mexican-American singer Joel Pimentel have captivated audiences across the globe with their Latin pop bops, reggaeton bangers, and heartfelt ballads in both Spanish and English. Next month, the guys’ third album will arrive ahead of their “Press Start” arena tour. Pick up tickets here.

Karol G

Like J Balvin, Karol G hails from Medellín, Colombia, and she spent most of the last decade rising through the ranks in reggaeton music. She received her first big breakthrough in 2017 with her debut album, Unstoppable, which featured #GirlPower stamped on it, flexing her presence and perspective in a male-dominated genre. Karol’s Ocean album dropped last May and showed more versatility to the artistry. She rounded out the year with “Tusa”, a collaboration with Nicki Minaj that became the first song by two women to top Billboard’s Hot Latin Songs chart. Check for Karol G tickets here.

El Alfa

Following reggaeton and Latin trap, the next wave of música urbana emerging is dembow, a genre from the Dominican Republic. El Alfa, a singer and rapper from Santo Domingo, is leading the charge. He’s been tapped by Cardi B, Bad Bunny, and the Diplo-led Major Lazer for collaborations. The latter worked with him on “Que Calor” with J Balvin, a song that Balvin performed a snippet of at this year’s Super Bowl halftime show. Most recently, Fast & Furious 9 star Vin Diesel jumped on a remix of El Alfa’s “Coronao Now”.

Natanael Cano


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The traditional Mexican corridos are making a comeback thanks to a new generation of artists putting a hip-hop twist on them. Instead of just reflecting life in Mexico, the corridos tumbados, or trap corridos, are speaking to Gen-Z experience on both sides of the border. Eighteen-year-old Natanael Cano from Sonora, Mexico, is leading the pack with party anthems like the slick “El Drip” and “El De La Codeína”, an ode to lean with his labelmates Herencia de Patrones. Last year, Bad Bunny jumped on a remix of Cano’s “Soy El Diablo”.


After penning hits for other artists, singer-songwriter Sech decided to release music under his own name. Reggaeton music is linked to Puerto Rico, but it’s also rooted in Panama where Afro-Latinx artists paved the way. Sech is from Panama and his breakthrough last year with the single “Otro Trago” reaching the top 40 of the Hot 100 chart was seen as win for his country’s oft-forgotten contributions to the genre. His beautiful blend of reggaeton and R&B music is unique to his album Sueños, which he will tour in the US this month. Check for tickets here.

Carlos Rivera

Mexican superstar Carlos Rivera is bringing his “Guerra World Tour” — going on two years strong — back to the U this summer. Last July, he celebrated 15 years in the music industry since winning the reality TV competition La Academia. The versatile singer is most known for his ballads and bops in Latin pop, but he’s also ventured into proudly Mexican genres like mariachi (on Disney’s Coco soundtrack) and banda and timelier ones like reggaeton. The tour named after Rivera’s 2018 album, Guerra, or War, sees him lead a revolution of love and hip-shaking onstage. Check for tickets here.



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Brazil’s Anitta spent the past decade building her career up from local sensation to global music superstar. Her music videos have amassed millions of views with viral-like success. She is a multilingual threat in Portuguese, Spanish, and English. Following collaborations with admirers of hers from J Balvin and Major Lazer to Alesso and Madonna, she released her breakthrough album, Kisses, last year. More artists across different genres like Snoop Dogg, Prince Royce, Becky G, and Swae Lee feature on that record. Next up, Anitta will perform at this year’s Coachella music festival. Check for tickets here.

Mau y Ricky

Coming out of the shadow of their dad Ricardo Montaner, Venezuelan-born duo Mau y Ricky have made a name for themselves as in-demand songwriters and collaborators. In January alone, they’ve released songs with Mexican icon Thalía, Argentine pop princess Tini Stoessel, and Karol G producer Ovy on the Drums. Mau y Ricky helped pen the 13 x platinum “Sin Pijama” by Becky G and Natti Natasha with their frequent co-writer, Colombian singer-songwriter Camilo Echeverry. With their debut album, Para Aventuras y Curiosidades, out now, expect to see them on the road soon. Get tickets here.


Who is the most popular Latin singer 2020? ›

1. J Balvin, 57.8 million monthly listeners. His real name is José Álvaro Osorio Balvin and he was born in Medellín, Colombia. His solo career began in 2004, when he was 19 years old.

Who is the #1 Hispanic Latino artist in 2020? ›

Puerto Rican rapper Bad Bunny was named Top Latin Artist of the Year in the United States by Billboard for the second consecutive time in a row.

What are the Top 10 Latin Songs 2020? ›

  • Sech, Rosalía, Balvin, Daddy Yankee & Farruko, “Relación” (Remix) ...
  • Residente, “René” ...
  • Black Eyed Peas & J Balvin “Ritmo (Bad Boys For Life)” ...
  • J Balvin, “Rojo” ...
  • Farruko, “La Tóxica” ...
  • Carin Leon, “Tú” ...
  • J Balvin, Dua Lipa, Bad Bunny & Tainy, “Un Día (One Day)” ...
  • Bad Bunny, “Yo Perreo Sola”
16 Dec 2020

Who is the most popular Latin singer right now? ›

Top 5 Latin artists in 2022 Spotify's Global Top
  1. Bad Bunny (1) The “conejo malo”, a great lover of sports, is in first place and is currently the most successful Latin American artist in the world. ...
  2. Rauw Alejandro (10) ...
  3. Bizarrap (16) ...
  4. J Balvin (17) ...
  5. Karol G (23)
19 Jul 2022

What are the Top 10 Latin Songs 2022? ›

“Hot Latin Song” Colaboración Vocal del Año / Hot Latin Song of the Year, Vocal Event
  • Aventura & Bad Bunny, “Volví”
  • Bad Bunny & Bomba Estéreo, “Ojitos Lindos”
  • Bad Bunny & Chencho Corleone, “Me Porto Bonito”
  • Bad Bunny & Rauw Alejandro, “Party”
  • Becky G & Karol G, “Mamiii” (WINNER)
29 Sept 2022

Who is the number 1 Latin artist 2022? ›

Top Latin Albums Artist of the Year, Male: bad bunny. Top Latin Albums Artist of the Year, Female: Carol G. Top Latin Albums Artist of the Year, Duo or Group: Armed Link. Latin Pop Artist of the Year, Solo: Enrique Iglesias.

Who is the #1 Latin singer? ›

Billboard Music Award for Top Latin Artist
2017Juan Gabriel
2016Romeo Santos
8 more rows

Who are the most popular Latinos? ›

24 Famous Latinos From the United States
  • Alexandria Ocasio-Cortez (AOC) Member of Congress. Puerto-Rican (October 13, 1989) ...
  • Antonia Novello. U.S. Surgeon General. ...
  • Celia Cruz. Singer. ...
  • César Chavez. Activist, Labor leader. ...
  • Dolores Huerta. Labor Leader. ...
  • Ellen Ochoa. Astronaut. ...
  • France Córdova. Astrophysicist. ...
  • Gary Soto. Author, Poet.

Who is the biggest selling Latin artist? ›

Luis Miguel was the first Latin artist to have two Spanish-language albums certified platinum. Colombian singer Shakira has three of the best-selling Latin albums in the US.
Best-selling albums.
AlbumDreaming of You
Record labelEMI Latin
ReleasedJuly 18, 1995
24 more columns

Who is the number 1 Latin artist on Spotify? ›

With the year coming to an end, Spotify has revealed its Most-Streamed Artist Globally of 2021. For the second year in a row , that artist is none other than rapper Bad Bunny. This year, Bad Bunny racked up over 9.1 billion streams, making him the first Latine artist to hold the title for two consecutive years.

Who had the #1 song in 2020? ›

The Year in Charts 2020: The Weeknd's 'Blinding Lights' Is the No. 1 Hot 100 Song of the Year. The Weeknd's "Blinding Lights" is the No. 1 Billboard Hot Song of 2020.

What is the current #1 song 2020? ›

Ricch's "The Box" was the longest-running number-one of the year, leading the chart for eleven weeks, whereas the Weeknd's "Blinding Lights" was the year's best performing song on the chart, topping the Billboard Year-End Hot 100.

Who is the face of Latin pop? ›

Dubbed the "King of Latin Pop", the "King of Latin Music", and the "Latin Pop God", he is regarded as one of the most influential artists in the world.
Ricky Martin
Martin at the 2018 Golden Globe Awards
BornEnrique Martín Morales December 24, 1971 San Juan, Puerto Rico
OccupationSinger songwriter actor
14 more rows

Who is the biggest Latin pop star in the world? ›

Latin Pop Artists
  • Enrique Iglesias. 1,895,441 listeners. ...
  • Shakira. 3,154,960 listeners. ...
  • Ricky Martin. 1,014,614 listeners. ...
  • RBD. 324,910 listeners. ...
  • Thalía. 303,906 listeners. ...
  • Paulina Rubio. 356,989 listeners. ...
  • Alejandro Sanz. 432,260 listeners. ...
  • Dulce María. 77,674 listeners.

Who is the king of Latin pop music? ›

Ricky Martin is an international Puerto Rican singer. He is considered to be the King of Latin Pop.

What song is #1 right now 2022? ›

The chart of today's current hit top pop songs 2022 on iTunes is several times daily and was last updated: Pacific Time. The current number one pop song on iTunes right now is Unholy by Sam Smith & Kim Petras.

What is the most searched song in 2022? ›

Hits 2022 - Today's Top Songs
  • I'm Good (Blue) David Guetta & Bebe Rexha. David Guetta & Bebe Rexha. ...
  • Shivers. Ed Sheeran. Ed Sheeran. ...
  • Loser. Charlie Puth. Charlie Puth. ...
  • Levitating. Dua Lipa. Dua Lipa. ...
  • Unholy. Sam Smith & Kim Petras. Sam Smith & Kim Petras. ...
  • The Motto. Tiësto & Ava Max. ...
  • 2 Be Loved (Am I Ready) Lizzo. ...
  • abcdefu. GAYLE.

What is the #1 song right now in 2022? ›

Adele, “Easy on Me

Who is the most viewed artist 2022? ›

The top 100 most-streamed artists of 2022 is experiencing a rap takeover. Sitting at number one is Drake, who is now this year's top-streamed artist so far with at 6.7 billion in streams.

Who is the most listened to artist in the world 2022? ›

As of January 2022, the artist with the most monthly listeners on Spotify worldwide was The Weeknd, closely followed by Justin Bieber and Ed Sheeran. At that time, Justin Bieber had a total of 77.08 million monthly listeners on the streaming service.

Who is the most listened artist in 2022? ›

As of November 2022, Taylor Swift has the most monthly listeners on Spotify for a female artist, and The Weeknd has the most monthly listeners on Spotify for a male artist. Ed Sheeran is the most-followed male artist, and Ariana Grande is the most-followed female artist.

Who is the queen of Latin rap? ›

Ivy Queen

Who is the queen of Latin pop music? ›

Born in Havana in 1957, Gloria Fajardo was two when her family fled Cuba for Miami.

Which Latin artist has sold the most albums? ›

By genre, Mexican American band Santana's Latin rock album Supernatural (1999), estimated to have sold 30 million copies worldwide, is the best-selling Latin album.

Who is the most influential Latina? ›

10 Inspiring Latinas Who've Made History
  1. Ellen Ochoa. On April 8, 1993, Ellen Ochoa became the first Hispanic woman in the world to go into space. ...
  2. Joan Baez. ...
  3. Dolores Huerta. ...
  4. Selena. ...
  5. Sylvia Rivera. ...
  6. Ana Mendieta. ...
  7. Ileana Ros-Lehtinen. ...
  8. Julia de Burgos.

Who are 2 famous Hispanic people? ›

14 Famous Latinos Who Will Inspire Your Kids
  • Sonia Sotomayor. As the first Hispanic and Latina Supreme Court justice, Sonia Sotomayor has served since August 8, 2009. ...
  • Cesar Chavez. ...
  • Evelyn Cisneros. ...
  • Lin-Manuel Miranda. ...
  • Lisa Fernandez. ...
  • Oscar de la Renta. ...
  • Ellen Ochoa. ...
  • Jean-Michel Basquiat.
22 Sept 2020

What state has the most Latina? ›

The state with the largest percentage of Hispanics and Latinos is New Mexico at 47.7%. The state with the largest Hispanic and Latino population overall is California with 15.6 million Hispanics and Latinos.

Who is the most successful female Latin artist? ›

Madonna is believed to have sold the most records among any female music artists in history, with 335 million records sold worldwide, recognized by the Guinness World Records and other major media outlets while the best-selling Latin artist of all time is Shakira with more than 80 million records sold.

Who is the best Latin American artist? ›

Often named the most influential artist of Latin American modernism, Frida Kahlo was a Mexican-born painter whose art addressed themes of melancholy, illness, matriarchy, revolutionary politics, and indigenous beauty, often with a Surrealist bent.

Who is the best-selling female Latin artist of all time? ›

With more than 80 million records sold worldwide, Shakira is the best-selling female Latin artist ever.

Which Latin artist broke the most Spotify records? ›

Larissa de Macedo Machado) climbed to No. 1 on Spotify's Global Top 200 daily chart with “Envolver” after it had racked up 6.39 million streams worldwide.

Who is number 1 in the world Spotify 2022? ›

Currently, Ed Sheeran is the most-streamed artist on Spotify with over 84.31 million monthly listeners (As of May 2022). Monthly listeners(mil.)

What is the top Latin album right now? ›

Top 40 US Latino Albums
  • 1 Bad Bunny - Un Verano Sin Ti. Re-entry. ...
  • 2 Angela Alvarez - Angela Alvarez. Re-entry. ...
  • 3 Christina Aguilera - AGUILERA. Up 37 places. ...
  • 4 El Alfa - SAGITARIO. ...
  • 5 Eladio Carrión - SEN2 KBRN, VOL. ...
  • 6 Yuridia - Pa' Luego Es Tarde. ...
  • 7 Linda Ronstadt - Canciones de Mi Padre (Remastered) ...
  • 8 Rauw Alejandro - SATURNO.

Who sold the most music in 2020? ›

Pop group BTS have been named the best-selling artists of 2020 by the IFPI, the organisation that represents the global recorded music industry. The accolade caps a stellar year for the Korean boyband, who released two chart-topping albums in 2020 - Map of the Soul: 7 and Be.

Which song sold the most in 2020? ›

The biggest single globally of 2020 was The Weeknd's Blinding Lights, the IFPI - the organisation that represents the recorded music industry worldwide - have revealed. The Canadian's worldwide smash racked up 2.72 billion downloads and streaming equivalent units last year, making it the world's biggest song of 2020.

What are the top 10 trending songs? ›

Today's Top Hits
  • Unholy (feat. Kim Petras)Sam Smith, Kim Petras.
  • Anti-HeroTaylor Swift.
  • CUFF ITBeyoncé
  • Rich FlexDrake, 21 Savage.
  • Calm Down (with Selena Gomez)Rema, Selena Gomez.
  • As It WasHarry Styles.
  • Miss YouOliver Tree, Robin Schulz.
  • I'm Good (Blue)David Guetta, Bebe Rexha.

Who is No 1 on Billboard 2022? ›

"As It Was", the lead single from English singer Harry Styles' third studio album Harry's House (2022), debuted atop the Hot 100 and spent 15 weeks at the top spot—the most for any song in 2022, and the longest reigning number-one song by a soloist in the 64-year history of the chart, surpassing "Candle in the Wind" ( ...

Who is the most popular song? ›

As of October 2022, only two songs have reached 3 billion streams - Ed Sheeran's "Shape of You" and The Weeknd's "Blinding Lights", and a total of 23 songs have reached 2 billion streams.

Who has most Latin Billboard Awards? ›

Musician Enrique Iglesias has won 47 awards, the colombian Shakira has won 42 awards, and is the most awarded female.

What is the most awarded Latin song in history? ›

As of January 2018, the highest-certified Latin single is "Despacito" by Luis Fonsi and Daddy Yankee, which has been awarded a diamond certification.
Indicates Latin digital single certification
^Indicates standard single certification
1 more row

Where is Latin pop most popular? ›

In 2020, music sales in Latin America were expected to generate 1.65 billion U.S. dollars in revenue.
CharacteristicShare of respondents
7 more rows
14 Jul 2021

What are the three popular Latin music? ›

To find out what all the hype is about, let's look at the five most popular Latin American music genres:
  • Salsa. ...
  • Merengue. ...
  • Bachata. ...
  • Tango. ...
  • Modern Latin American pop music. ...
  • Share:
10 Apr 2020

Is Latin music still popular? ›

Despite all its growth, Latin music only accounted for 5.91% of US music industry market share in 2021, meaning there's still plenty of room to grow.

Who made Latin pop famous? ›

In the '80s, Gloria Estefan and Miami Sound Machine turned Latin music into pop music with the larger-than-life smash “Conga.” In the following decade, Puerto Rican-born Ricky Martin and Enrique Iglesias, of Spanish heritage, embraced the Latin-lover trope to keep the global audience enticed.

Who is No 1 singer in World 2020? ›

Shawn Mendes
#SingerNet Worth
1Neha Kakkar$5.1M
2Arijit Singh$3.4M
3Billie Eilish$2.3M
96 more rows
11 Jun 2020

Who is the best singer in Latin music? ›

1 Shakira Shakira Isabel Mebarak Ripoll is a Colombian-Spanish singer, songwriter, dancer, record producer, choreographer, and model. Shakira is beautiful, brilliant, and talented. No one in history has managed to mix so many cultures in music - Latin, American, African, Indian, Arabic...and probably more.

Who is the #1 artist in 2022? ›

As of November 2022, Taylor Swift has the most monthly listeners on Spotify for a female artist, and The Weeknd has the most monthly listeners on Spotify for a male artist. Ed Sheeran is the most-followed male artist, and Ariana Grande is the most-followed female artist.

Who are the top 10 singers 2020? ›

IFPI Top 10 Global Recording Artists of 2020
  • BTS.
  • Taylor Swift.
  • Drake.
  • The Weeknd.
  • Billie Eilish.
  • Eminem.
  • Post Malone.
  • Ariana Grande.
4 Mar 2021

Who won Latin Artist of the Year? ›

The star-studded event celebrated the year's best music and performances, as voted on by fans. Puerto Rican performer Bad Bunny topped the list of nominees this year with the most nods, earning eight, including his first-ever for artist of the year.

Who is the most famous artist in Latin America? ›

Often named the most influential artist of Latin American modernism, Frida Kahlo was a Mexican-born painter whose art addressed themes of melancholy, illness, matriarchy, revolutionary politics, and indigenous beauty, often with a Surrealist bent.


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